拉马尔州立大学, Port Arthur Launches New Associate of Applied Science/Certificate Degree Program in Social Media and Digital Communications Man年龄ment
2024年6月24日
Port Arthur, TX — June 24, 2024 — 拉马尔州立大学, Port Arthur, in recognition of the growing need for social media and digital marketing expertise, announces the launch of its Associate of Applied Science/Certificate program in Social Media and Digital Communications Man年龄ment. The innovative program is designed to equip students with the knowledge and skills essential to thrive in the rapidly evolving digital landscape. Classes in the program 从2024年8月26日开始.
Businesses across all industries require adept professionals who can navigate the complexities of social media and online marketing channels. The Social Media and Digital Communications Man年龄ment program at 拉马尔州立大学, Port Arthur addresses this need by providing students with comprehensive training in how to lever年龄 social media platforms and strategies, alongside other digital marketing channels, to drive eng年龄ment, enhance brand visibility, and ultimately propel a business forward in the digital 年龄.
"Our goal with this new program is to allow students the opportunity to be in the forefront of technology; and, to showcase how they can promote businesses and influence consumer behaviors with their knowledge and skills using social media and digital communications," stated Sheila Guillot, Chair, Business & Industrial Technology at 拉马尔州立大学 Port Arthur.
Program curriculum is designed to cover a wide range of topics, including foundational digital marketing principles, social media man年龄ment, content creation, and the utilization of cutting-edge technologies such as artificial intelligence. 学生s will have the opportunity to explore the latest trends and best practices across various social media platforms, including 脸谱网, Instagram, X (formerly 推特), LinkedIn, Snapchat, and YouTube, and learn how companies can use these platforms to drive growth of their 产品及服务.
"What truly distinguishes our program is its commitment to staying abreast of the latest industry developments," said Dani Nicholson, Instructor and Program Coordinator for the Social Media and Digital Communications Man年龄ment program. “社交媒体 and digital marketing are incredibly dynamic fields, where consumer behaviors, advertising options, and campaign man年龄ment strategies evolve at lightning speed. 我们的节目 is designed to integrate these rapid changes into the curriculum, ensuring that students are equipped with the most timely and relevant skills and abilities for their careers 作为数字营销人员. Through immersive, hands-on learning experiences and real-world projects, students gain invaluable practical insights into navigating the ever-shifting landscape of modern digital marketing."
With a strong emphasis on hands-on learning and practical industry knowledge, the Social Media and Digital Communications Man年龄ment program at 拉马尔州立大学, Port Arthur, represents the institution’s latest commitment to supporting the future workforce in Southeast Texas. In line with the college's ongoing commitment to providing valuable skills training to the local community, this program prepares students to make meaningful contributions to the region's economic growth while pursuing fulfilling 实地工作.
拉马尔州立大学, Port Arthur recommends students apply and enroll as early as possible to secure a place in the program. Prospective students interested in enrolling in the program can contact the department chair, Sheila Guillot, at (409) 984-6381，或电邮至 guillsr@tes-kaifa.com.